From Mass Media to Masses of Media
by: Lynette Webb Click image to enlarge.Image from Flickr CC www.flickr.com/photos/alphadesigner/187528120/“Fragmentation” has been a been buzzword in media circles ever since the arrival of...
View ArticleInfluence Ripples + Social Media Fragmentation
by: David ArmanoBy now most of us wouldn't argue that the media landscape has been fragmented. In the old days if you wanted to communicate something--you had a few choices. A marketing campaign fueled...
View ArticleInfinite Touch Points
by: David ArmanoI am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite. Think about it—we used to have few...
View ArticleMarketing 2.0 and Five Key Trends
by: Idris MooteeThe proliferation of brands and channels and fragmented media is forcing companies to rethink their marketing strategies. Proliferation is happening all around us everyday and I am...
View ArticleHuman Nature Will Drive the End of Advertising as We Know It
by: Scott GoodsonAnthropologists will tell you that small human behaviors are the key to understanding a society. Where will our society go with all this new technology in the hands of millions and...
View ArticleBrest Feeding the Media - 02 Milia 2007 Vignettes
by: Gary Hayes(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I...
View ArticleKeeping It Small
The good people of New Media Age kindly asked me if I would write a piece for them and so I penned an opinion column (I've not been short of opinion lately it seems) on being big, and being small on...
View ArticleWhat's In Store for 2011? Insights into the Post-Recession Consumer
Sit back, point your browser to this link and watch the webinar from Nielsen about what 2011 and beyond holds in store for us marketers. Very, very interesting.I have been crowing on about a future...
View ArticleUnilever Engaging Third World Marketing in Austerity Europe
It has been a long time coming. I have been writing about the ultra-fragmentation of the markets for at least a year. Now it is going mainstream with the announcement from Unilever’s head of European...
View ArticleHow To Innovate Your Media Business Model
My first media job was in New York, where I learned the radio business. My company, Katz Media, had an outstanding training program, where for three months we were drilled in the basics of radio...
View ArticleVideo Killed the Television Star: Why Total Fragmentation Is the New Norm
Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point.The real...
View ArticleInfluence Ripples + Social Media Fragmentation
by: David ArmanoBy now most of us wouldn't argue that the media landscape has been fragmented. In the old days if you wanted to communicate something--you had a few choices. A marketing campaign fueled...
View ArticleInfinite Touch Points
by: David ArmanoI am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite. Think about it—we used to have few...
View ArticleMarketing 2.0 and Five Key Trends
by: Idris MooteeThe proliferation of brands and channels and fragmented media is forcing companies to rethink their marketing strategies. Proliferation is happening all around us everyday and I am...
View ArticleHuman Nature Will Drive the End of Advertising as We Know It
by: Scott GoodsonAnthropologists will tell you that small human behaviors are the key to understanding a society. Where will our society go with all this new technology in the hands of millions and...
View ArticleBrest Feeding the Media - 02 Milia 2007 Vignettes
by: Gary Hayes(Thanks to Rory Sutherland of Ogilvy for that image). A brief, as at mid conference, ones mind is too distracted to put together a reflective, long format piece for a media blog (well I...
View ArticleKeeping It Small
The good people of New Media Age kindly asked me if I would write a piece for them and so I penned an opinion column (I've not been short of opinion lately it seems) on being big, and being small on...
View ArticleWhat's In Store for 2011? Insights into the Post-Recession Consumer
Sit back, point your browser to this link and watch the webinar from Nielsen about what 2011 and beyond holds in store for us marketers. Very, very interesting.I have been crowing on about a future...
View ArticleUnilever Engaging Third World Marketing in Austerity Europe
It has been a long time coming. I have been writing about the ultra-fragmentation of the markets for at least a year. Now it is going mainstream with the announcement from Unilever’s head of European...
View ArticleHow To Innovate Your Media Business Model
My first media job was in New York, where I learned the radio business. My company, Katz Media, had an outstanding training program, where for three months we were drilled in the basics of radio...
View Article
More Pages to Explore .....